Liz Parks
I am a believer in people and culture. Design is an extension of the two. This experience can be as simple or complex as you choose to deliver. I prefer interactive experiences, even in print - but I also really like to integrate campaigns with defined measurables. It's nice to have results, right?
My goal as a creative is to have the end user feel refreshed and energized by the experience, no matter the seriousness of the subject matter, there's always a way to deliver content in a consumable and unique way.
As a type fanatic, I have more than just dabbled in branding, editorial creative, packaging and directing full campaigns -- both in print and digital realms. I enjoy working with start up and large corporations - helping define the essence of their brand and identifying opportunities to leverage their authenticity.
Currently at Texas Christian University, I have been able to apply my corporate and identity experience to higher education with a strategic approach to creative and an emphasis on institutional branding.
I majored in Marketing Management at Bellevue University. I am a member and contributor to the American Marketing Association, Dallas Society of Visual Communications and various AIGA chapters.
Not to be a bragger, but ask me about my awards.
Dogs of any type, but especially Boxers, make my heart smile.
