Resume

Develop, communicate and maintain visual identity/brand standards and web standards. Nurture and build relationships with internal and external clients to increase market share, understanding of brand equity and story telling tactics. Built and launched brand.tcu.edu.
Initiate and cultivate Brand Ambassador Program to align messaging with strategic goals and advance the institution’s reputation and visibility. Present to individuals and large groups o subject matter such as brand image, social media, advertising, licensing and crisis communication
Manage overall art direction, design, concepting for integrated print, environmental and digital campaigns. Cultivate and manage relationships with print vendors, overseeing budgets, technical details and overall quality of production cycles

Manage creative workflow for more than 500 projects annually – creative strategy and planning, art direction, brand definition, from concept to production: brainstorming to implementation
Initiated workflow evaluation - targeted areas for improvement, analyzed key performance indicators, implemented process streamline to improve communication, time efficiency, job tracking, turnaround and customer satisfaction

Develop and maintain corporate branding style guide; oversee all communication pieces
Lead team of designers and content developers; brand oversight, collaborating on content development, and effective methods of communication
Assist in the creation and maintenance of Web site, user interface and hierarchical navigation
Lead Editorial Board of ten members, strategize, implement and uphold policy

Design bi-weekly executive level publications using Quark XPress and Illustrator for internal target audience of more than 10,000
Content development and web execution