Client: Texas Christian University
Audience: Prospective students, parents of prospective students
Direction: Create a tactile, interactive piece that grabs attention.
Purpose/Goals: Provide an overview of Texas Christian University, including stats, information about majors, admittance information and general TCU interest. The admission counselors use the brochure as a show piece for physical presentation at high school college fairs. The information needs to be visually appealing but convey messaging quickly.
Resolve: Developed a super tactile, interactive folding brochure; while still highly-branded Texas Christian University messaging and using intricate photography to excite students and instill inquiry about Horned Frog. Fold out panel acts as a physical presentation method for the counselors. Created infographics to represent easily readable stats while using large photography to showcase the beautiful landscape of campus and the seriousness of academics. There is a delicate balance between friendly and serious.
Specialty techniques:
Grit UV
Specialty fold
Impact: Increased tactility and usability of information. More engagement with students at college fairs.