“I LOVE the new format. Everything is clearly and succinctly laid out. Moreover, the format is pleasing to the eye, especially the rectangular boxes to the left of course descriptions, with all pertinent information. Kudos to the team who designed the new format. ”
Client: Texas Christian University
Project: Learner’s Guide
Audience: Fort Worth Community and alumni
Typical consumer: 50+ female or couples
Direction: Redefine the print interaction and make piece more engaging and easier to read. Larger fonts and new format.
Purpose/Goals: Continuing education class catalog. Inform community of noncredit classes at TCU offered to the public. Community outreach and education.
Resolve: Switched format to tabloid size for easier readability. Automated process in InDesign using data merge for class listings (using a grid) to reduce production time from 4 weeks to one week. Incentivized feedback – offered free class to take survey about redesign.
Impact:
Improved user experience led to more than 150% increase in class attendance
Automation decreased production time by 75%
Story telling element made piece more personable
Adjustable templates increased consistency
Survey results:
81% easier to read
89% of control group signed up for a class