“The magazine looks much more cohesive and we love the new color palette. You also gave us the ability to control more of our own content. We love it!”
Client: Cook Children’s
Project: Promise Magazine
Audience: Fort Worth Community and Donors
Direction: Create a more approachable, readable, and consistent magazine. Appeal to high-end audience while highlighting Cook Children’s internal programs.
Purpose/Goals: Quarterly magazine that communicates how donor dollars are being used to improve healthcare. Content marketing. Recognition for donors – list in back of magazine.
Resolve: Created templates with several options for grid layouts - and design direction that included character and paragraph styles, art direction, imagery, standard color palettes, grids, fonts, and master pages. Ability for client to control the listing of donors (automation) even further reducing design time and accuracy of piece.
Impact:
- Production time decreased by 80 percent
- Adjustable templates
- Increased consistency
- Increased brand recognition and messaging
- Better client communication